Bitfinex Weekly Dashboard

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Weekly Snapshot —
Grey = back-end data unavailable. These metrics rely on *_server Amplitude events — analytics worker offline since Jun 18 (est. return ~mid-July). Front-end events & KYC sheet remain active.
Website Visitors
→ Signups
Acquisition Funnel —
Top 5 Signup Channels
Top 5 Signup Countries
Top 5 Active Markets
ℹ️ Methodology — how each KPI is calculated

Website Visits (Awareness) — YTD sum of WT.pageViewsWeekly[].v, weekly PAGE VIEW TOTALS (every page load counted, not deduplicated by visitor). Target: 28,712,190 = 2025's full-year total (27,344,943 page views) + 5%.

Sign-Ups (Acquisition) — YTD sum of ACQ.signupWeekly[].v (server-side signup_completed_server event, weekly). Target: 83,800/year.

KYC Submissions (Acquisition) — YTD sum of ACQ.kycWeekly[].totalSub, sourced from the KYC Google Sheet. Target: 30,200/year.

Sign-up → Submission (Acquisition, rate) — sum(kycWeekly.totalSub) ÷ sum(signupWeekly.v), both restricted to the same week range (W13–W24; kycWeekly has no data before W13) and frozen at W24 (2026-06-14) because signup_completed_server (the denominator) has returned 0 since the 2026-06-18 analytics-worker outage. Target: 55%.

Submission → Approved (Acquisition, rate) — sum(kycWeekly.totalPass) ÷ sum(kycWeekly.totalSub), full current YTD (not frozen) — both sides come from the KYC Google Sheet, unaffected by the Amplitude outage. No target set (not directly owned by this team).

Signup → Deposit (Activation, rate) — sum(ACT.trend.dep) ÷ sum(signupWeekly.v), summed only through W24 — frozen for the same outage reason (both first_deposit_completed_server and signup_completed_server affected). Target: 10.2%.

Deposit Events (Engagement) — YTD sum of ENG.depositsWeekly[].v (deposit_completed_server, weekly totals). Target: 425,000/year. Shown greyed-out (server-outage styling) since this event has returned 0 since 2026-06-18.

Cards frozen at W24 will show identical values every week until explicitly unfrozen once the analytics worker recovers and a clean post-outage baseline can be established.

Awareness
Website Visitors by Channel — Weekly Trend 2026
Source / Medium Breakdown
Source / MediumVisitors WVisitors WVisitors % ChangeType
Paid vs Organic Traffic Split — Full Year 2026 (Visitors)
Traffic by Geography — Full Year 2026 (Visitors)
Top Landing Pages
PageVisitorsVisitors WoW %Top Source
Securities Page — Paid Campaign Watch
Paid vs Organic Traffic Split — /securities/ section-wide (Visitors, W30 → year-end)
Traffic by Geography — /securities/ (last 7 days)
CountryVisitors
Top 10 Pages — under /securities/ (last 7 days)
PageVisitors
Subpages under the main landing page — useful once paid lands users deeper in the funnel (e.g. straight to /invest/) rather than only on the root page. /solutions/ is always shown even if it falls outside the top 10 by ranking. Individual /post/?id=... articles appear as their own row when Amplitude's Page Location property (not the query-string-stripped Page URL) surfaces them distinctly.
Margin Trading Page — Paid Campaign Watch Campaign live (non-paid channels)
Paid vs Organic Traffic Split — /margin-trading/ section-wide (Visitors, W30 → year-end)
Traffic by Geography — /margin-trading/ (last 7 days)
CountryVisitors
Top 10 Source/Medium — /margin-trading/ (last 7 days)
Source / MediumVisitors
No source/medium data available this week.
Tracked Pages — Week over Week
PageVisitorsVisitors WoW %Top Source
Fixed set of pages to compare week over week regardless of overall traffic rank. Visitors W re-verified against the figures published in last week's report; volumes here are low (<150 visitors/week), so WoW % can swing meaningfully week to week.
Acquisition
Front-end events are incomplete (browser-only — no mobile/API), but here are the geo signals they send us while server-side sign-up events are down.
Sign-Ups — Server Event vs Front-End Event
signup_completed_server (analytics worker offline since Jun 18 — W25/W26 pending) vs signup_completed (FE event, new primary source).
Sign-Ups by Location — Weekly Trend since W13
Source: signup_completed (FE event, browser-only) uniques grouped by Amplitude's IP-derived country property (not gp:signup_country, which is self-reported at signup and unreliable). Not affected by the server-side outage, but undercounts mobile/API sign-ups and reflects IP geolocation rather than declared residence — directional, not exact.
Paid Channel Sign-Up Attribution
Sign-Up WoW % Change by Country
Sign-Ups by Residence — Top 5
#Country Sign-Ups W Sign-Ups W % Change
KYC Performance — Quarterly
KYC Weekly Trend — Submissions & Pass Rate (W01–W29)
Click legend to toggle BP / Int-Full
KYC Country Breakdown —
#Country Submissions Sign-Ups Sub Rate % BP Pass % Int/Full Pass %
Source: KYC operations data. Submission Rate = KYC submissions ÷ sign-ups that week. Colour rule: Sub Rate % — green ≥70%, amber ≥40%, red below. BP / Int-Full Pass % — green ≥80%, amber ≥60%, red below (grey at exactly 0% for Int/Full).
KYC Deep Dive — Tier Submissions & Pass Rate
Taiwan
Activation
First Depositors vs First Traders by Country — Top 10
Activation Trend
Engagement
Most Active Markets — Traders by Country
    By gp:residence_region_country on order_submitted (base_currency ≠ (none)/USDt), with WoW % vs W. "(none)" excluded. Mexico has no prior-week comparison this week.
    Token-Level Trading — Prior Week vs Current Week
    TokenTraders WTraders WTraders ΔOrders WOrders WOrders Δ
    order_submitted, base_currency ≠ (none) / USDt. Top 15 tokens by current-week traders.
    Blog
    Blog Visitors by Content Section — Weekly Trend 2026
    Section = every page viewed under that URL prefix (not strictly first-touch/landing page), weekly, since W01. Each week's Alpha + Education + Announcements + Industry News + Others sums exactly to that week's total. Industry News launched as a section around W22 (May 25) — flat 0 before that (verified: legacy /topical-news/ URLs carry effectively zero traffic, so nothing is missing pre-rename). Education includes the Vietnamese-language edition, which publishes under /giao-duc/ rather than the usual /education-vi/ pattern.
    Top Pages — Visitors & WoW Change
    #Page W W % Change
    Top Referral Domains —
    DomainTypeUnique Visitors
    This Week in Alpha
    Monday feature vs the midweek article (when one runs). No equivalent daily breakdown is currently collected for Industry News — would need a dedicated Amplitude query on an Industry News article to compare read timing across sections.
    Monday Feature
    Midweek Article
    Daily Impressions & Unique Readers — Monday vs Midweek
    Monday Section Drop-off — Unique Readers per Section
    #SectionUnique Readers
    Translated Versions — This Week
    LanguagePage ViewsVisitors
    Traffic Sources — Referring Domain
    Top 10 by Monday readers, with the midweek article's count alongside.
    #SourceMondayMidweek
    Alpha Article Performance History
    WeekDayArticleImpressionsUnique ReadersRead Depth